Black Leadership
Kitchen Cabinet
Custom Website Design and Development, Photography, Videography, Custom Design, Logo redesign, and Brand Style Guide
THE
CLIENT
The Black Leadership Kitchen Cabinet (BLKC) of Silicon Valley is a volunteer lead organization. BLKC is composed of community-based organizations, agencies, businesses, sororities, fraternities, social groups, and individual community members who all work collaboratively to support, sustain, and improve, the lives of the African/African Ancestry population within Santa Clara County. The essence of this organization is to bring equity to the community through different opportunities.
THE
OPPORTUNITY
The Black Leadership Kitchen Cabinets desired a fresh new look that connected them with their community. When exploring the website, it was clear they had an outdated design and content strategy which did not reflect who these leaders are in this generation of young professionals within the Black community.
THE
SOLUTION
We created a new logo for the BLKC website which has an African cultural flavor to it. The website was also created based on the client’s preference to include African symbolism and elements. We explored different African patterns and symbols that can go well with the website while also maintaining a fun, professional aesthetic of the website.
PLATFORM
WordPress
TIMELINE
6 months
THE
FEATURES
A few customized features for the BLKC website include:
- Interactive Community Calendar
- Job Board
- Updated visuals captured by our team
- Portal to archive meeting notes and historical document
THE
RESULTS
The Results
Once the website went live, our analytics showed:
- Increased website traffic
- Increased clicks on the community calendar
- Increased clicks on the job board
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