OACE
Rebranding, Custom Website Design, Brand Style Guide,
Postcards, Video Production & Photography
THE
CLIENT
Oakland Adult and Career Education (OACE) is dedicated to providing high-quality foundational and instructional skill programs to adult learners and their families in Oakland, California. With a vision to foster positive and continuous growth, OACE aims to empower students to become contributing workers, lifelong learners, global citizens, and active participants in their diverse communities.
THE
OPPORTUNITY
To celebrate 50 years of service, OACE sought to enhance its visibility within the community with a refreshed identity and updated marketing materials to attract and engage prospective students. Jamii Technology led a comprehensive rebranding, designing a new logo and branding kit aligned with OACE’s vision and mission. The rebranding also included the development of a new website and a video showcasing OACE’s facilities, staff, and the transformative impact of its programs.
THE
SOLUTION
We approached the challenge by conducting extensive research into OACE’s target audience. This informed our strategic decisions regarding branding, website design, and video content. Our team collaborated closely with OACE stakeholders to ensure alignment with the institution’s goals and values throughout the process.
PLATFORM
Wordpress
TIMELINE
December 28, 2000 – November 30, 2021
THE
RESULT
The rebranding initiative, website redesign, and video production efforts collectively yielded significant results for OACE:
- Increased brand recognition and visibility within the community.
- Growth in enrollment numbers, driven by enhanced marketing materials and outreach efforts.
- Positive feedback from students, staff, and stakeholders regarding the refreshed brand identity and multimedia content.
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