Demnlus Johnson
Social Media Managing
Content Creation
Flyer Design
Copywriting
Email Marketing
Ad Management
THE
CLIENT
Demnlus Johnson is a City Councilmember in Richmond, California. Looking to further his work and commitment to the community, Demnlus announced his run for U.S. House California District 8.
THE
OPPORTUNITY
In the age of social media, it’s important to be able not only to engage with your target audience but also to have them view you as an informative and inspiring brand. Politician Demnlus Johnson wanted this authenticity to shine throughout his campaign for District 8.!
THE
SOLUTION
After consulting with Demnlus Johnson and his campaign team we created a strategy to meet their goals. With the photos and ideas received our team shared content across all platforms 2-3x per week. Our design team created content, copywriting for the content, and flyers for in-person events.
PLATFORM
Facebook, Instagram, Twitter & Mailchimp
TIMELINE
4 months
THE
RESULTS
Since managing Demnlus Johnson’s social media platforms our team shared 24 posts, 3 newsletters, 1 Ad creation, and templates with consistent branding for the duration of the campaign. Across all platforms, our team organically increased reach and engagement.
- Reached 60.1% more accounts compared to the previous 3 months
- Engaged 63.3% more accounts compared to the previous 3 months
- Increased followers by 4%
- Increased Website Taps by 136%
- Increased Impressions by 111%
- Increased followers by 43
- Page reach increased by 302.3%
- Ad reached 4.8K users
- Increased followers by 3%
- Increased followers by 2%
- 18 posts retweeted
- 52 likes across a post
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