OACE

OACE

Social Media Managing, Content Creation, Flyer Design, Copywriting, Email Marketing & Ad Management
OACE

THE
CLIENT

Demnlus Johnson is a City Councilmember in Richmond, California. Looking to further his work and commitment to the community, Demnlus announced his run for U.S. House California District 8.
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THE
OPPORTUNITY

A strong social media presence is important for any brand looking to increase its awareness. Especially in a political campaign, social media is important to connect with voters and views on current issues. Demnlus Johnson’s goal was to bring an authentic awareness to his campaign for the general primary election. Ultimately their campaign team wanted to produce a curated, tasteful a brand image that transcends just politics but culture, community, and authenticity.
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THE
SOLUTION

After consulting with Demnlus Johnson and his campaign team we created a strategy to meet their goals. With the photos and ideas received our team shared content across all platforms 2-3x per week. Our design team created content, copywriting for the content, and flyers for in-person events.

PLATFORM

Facebook, Instagram, Twitter & Mailchimp

TIMELINE

March 11, 2022 – May 8, 2022
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THE
RESULTS

Since managing Demnlus Johnson’s social media platforms our team shared 24 posts, 3 newsletters, 1 Ad creation, and flyer templates with consistent branding for the duration of the campaign. Across all platforms our team organically increased reach and engagement.
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